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sunny@studio-sunny.com

SUNNY DAVIS
Creative Director / Art Director leading campaigns, visual storytelling, and interior worlds.

Led by creative intuition and a refined eye, the practice centers on crafting cohesive visual narratives. The work translates expansive ideas into resonant cultural narratives, spanning the strategy of global fashion campaigns and the atmosphere of environments.

Defined by a fast-moving cultural landscape, the practice balances sharp intuition with the seasoned ability to execute at scale. This is the work of bringing a concept from sketch to final form, ensuring the initial intent remains throughout the process.

clients: LEVIS . NIKE . WSJ magazine . VOGUE . PHILLIP LIM . GREG LAUREN . WWD . FUCKING YOUNG . MOTHER DENIM . BUCK MASON . THEM magizine

Creative Direction

Campaign Development

Visual Idenity Systems

Art Direction

Brand World + Narrattive

Spatial Concepting

Photography

Lookbook / Editoral

Retial + Enviromemntal Concept

Creative & Art Direction

Campaign Photography

Brand Identity & Logo type

Packaging Design

Mysticopia | Identity & Launch
The conceptualization and execution of a complete visual identity and packaging system. The work integrated custom logotype design, illustration, and campaign photography to bridge apothecary traditions with a modern environmental ethos, creating a cohesive brand ecosystem for launch.

Location Photography

Spatial Narrative

Creative Direction

Visual Storytelling

Buck Mason | Campagin
Campaign photography and creative direction for Buck Mason’s collaboration with Rocky Mountain Featherbed Co., photographed in Marfa, Texas.

Art Direction

Photography

Product Narrative

Brand Stewardship

Adaptive Innovation

Nike | ACG | Jordan | Nike Kids
An ongoing creative partnership focused on brand marketing and technical execution. Operating as both Art Director and Photographer, the work involved directing campaign assets and product narratives across multiple categories, balancing global brand standards with agile visual storytelling.

Doucumentary
Photography

Archival Documentation

Rick Owens
Photographic documentation of Rick Owens’ Spring Summer 2018 womenswear show at the Palais de Tokyo, Paris.

Creative & Art Direction

Location Photography

Visual Storytelling

Production Oversight

Brand Strategy

Archival Documentation

Buck Mason
A directorial study of the American supply chain. From the raw cotton of Georgia to the final stitch, the work translates the made in The USA ethos into a resonant cultural narrative. A visual archive of the process, captured from the field to the factory floor.

Creative Direction

Editorial
Photography

Vogue | Portrait Feature08-19 print issue

A print editorial commission for the August 2019 issue, featuring musician King Princess. The portraiture balances technical precision with a powerful visual narrative, delivering character-driven imagery tailored to the publication’s high-fashion standards.

Creative & Art Direction

Global Brand Strategy

Production Oversight

Visual Guidelines

Studio + Location Photography

Levis | Global Brand Visual Strategy

San Fransisco CA

Based at the global headquarters, the work defined the visual identity for a legacy brand. Leading marketing initiatives, the role involved directing creative talent and executing core campaigns. The tenure culminated in comprehensive visual guidelines to ensure a cohesive brand narrative across all global regions.

Creative Direction

Editoral
Photography

FUCKING YOUNG | Editorial

This editorial featuring model Kit Butler was originally shot for At Large Magazine, but gained significant traction by being immediately picked up and featured by the influential publication, Fucking Young.

Creative & Art Direction

Visual Storytelling

Brand Identity & Evolution

Campaign Strategy

Editorial Photography

MOTHER DEMNIM | Select Works

A multi-year collaboration focused on the brand’s visual evolution through international campaigns and a menswear identity refresh. The work balances modern brand strategy with an archival eye to maintain a cohesive, elevated narrative.

Creative & Art Direction

Visual Storytelling

Studio Photography

Casting

BILLY REID | Campaigns + Lookbooks
An extended collaboration defining the brand’s quintessential Southern luxury. The work encompasses seasonal campaigns, lookbooks, and editorial portraiture, anchoring the brand narrative in authentic character and cinematic storytelling.

Creative & Art Direction

Editorial Photography

THEM Magazine | Cover Stories
King Princess • Ian Alexander

A dual-cover commission featuring musician King Princess and actor Ian Alexander. The work balances high-fashion aesthetics with authentic portraiture, capturing intimate, character-driven narratives that define the magazine’s progressive editorial lens.

Creative Direction

Studio / Editorial Photography

WWD | M Collections Editorial

A studio editorial utilizing tungsten lighting and a deconstructed, industrial set to explore a narrative of playful melancholy. The work highlights brands like Bode and Burberry through a street-driven, undone lens—blending graphic imperfections with high-fashion silhouettes.

Creative Direction

Editorial Photography

WSJ Magazine | Editorial Features

Editorial commissions exploring the intersection of fashion and the built environment. Photographed across Brutalist structures and the Brooklyn waterfront, the work utilizes structural contrast to bridge high-fashion sensibility with a visceral, architectural perspective

Creative & Art Direction

Portraiture

Visual Storytelling

Character-Driven Narrative

SELECT WORKS | Portraits & Personal Study

An ongoing collection of portraiture capturing a cross-section of artists, muses, and collaborators. Grounded in a signature monochromatic tone, the series studies the intersection of classic beauty and urban grit, focusing on the unfiltered presence of the subject.

Creative & Art Direction

Casting & Talent

Campaign Photography

GREG LAUREN | Fall 2020 Campaign

Featured on Vogue.com

Creative direction, casting, and photography for the Fall 2020 collection. The campaign explores a deconstructed, utilitarian aesthetic through deliberate casting and environmental storytelling to establish a cohesive visual identity.

Creative & Art Direction

Casting

Studio Photography

Lighting Design

WSJ Magazine | Craig Green x Moncler
A studio-based feature centered on motion and technical lighting. Using a large-scale parabolic setup, the shoot captured the collection’s voluminous, strapped silhouettes in mid-air to create a sense of weightlessness and suspension.

Location Photography

Spatial Narrative

Creative Direction

Visual Storytelling

Greg Lauren | Paris Campaign
Shot on the streets of Paris across digital and film, this campaign centers on a playful, character-driven narrative. The work captures an irreverent energy and a candid, atmospheric edge, balancing the collection’s aesthetic with the spontaneous grit of the city.

Creative & Art Direction

Location & Studio Photography

Portraiture

MONROWE | Editorial Features
A series of editorial commissions ranging from street-captured portraiture in Manhattan to a studio-based fashion story at the Brooklyn Navy Yard. Featuring actress Jodie Comer and a focused men’s editorial, the work explores the intersection of personality and environment.

Creative Direction

Editorial Photography

Casting

WWD | Editorial
M Collections Print Issue

An eight-page cover story and editorial feature photographed across the industrial landscape of Randall’s Island. The work subverts traditional suiting through an offbeat, youth-driven lens, grounding formal tailoring in a gritty, cinematic environment.