Creative Direction

Art Direction

Casting

Photography
In-House / Campaign

Creative Leadership 

Talent Casting 

Global Brand Standardization

Visual Guideline Creation

Strategic Campaign Planning

Cross-Regional Rollout

Levis Strauss
San Fansisco, CA

During my tenure as In-house Photographer on the Marketing Team for Levi's (SF), I was instrumental in scaling global visual consistency. My responsibilities included leading the creative execution of several key marketing campaigns and serving as the primary lead for all freelance photographers. I held weekly strategic meetings with the marketing team to plan and concept look book and marketing shoots for both Levi’s retail and 3rd party buyers. Separately, I created Global brand guidelines, posing guidelines, and detailed light schematics that were subsequently rolled out worldwide across all regions, demonstrating my ability to establish and maintain a unified, high-quality visual standard at a Tier 1 global brand 

Note: Much of my work at Levis I can not share due to NDA