Mysticopia | Identity & Launch

A comprehensive brand development project for a wellness label focused on plant-based formulations. The work involved the conceptualization and execution of a complete visual identity and packaging system, including a custom logotype. To bridge high-quality apothecary traditions with a modern ethos, the project integrated commissioned illustration with product and campaign photography. The result is a cohesive visual ecosystem that reflects the brand’s mission of connecting human wellness to the natural world.

A colabortion with Well Advised Studio